Business communication is all about better communication within a business environment. This may be purposefully done to market a product or service to clients. Furthermore, better business communication strategies may be adopted to communicate between people of the same organization for the commercial benefit of the organization.
Effective Business Communication Strategies
Better business communication matters. According to Dr. John Lund, an expert on better business communication strategies, the way we interpret other person's message is largely based on the person's facial expressions and body language. Then it is the tone of his/her voice that matters, and finally comes his/her words. Business professionals have invented "seven C's" of effective business communication:
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Courtesy
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Concreteness
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Consideration
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Completeness
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Conciseness
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Clarity
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Correctness
While not everyone is born an effective business communicator, the good news is that effective business communication strategies may be acquired in business schools. Earning a master's degree in business communications is one of the best ways to acquire those prized skills.
Master in Business Communications
A master in business communications degree aims to prepare students to support and advance business strategy through communication leadership and excellence. While the degree's academic requirements will differ at each business school, some may offer it as 33-credit program, where students learn both theory and apply effective business strategies in real life scenarios. Some universities may require their students to do an internship, as part of their academic requirements.
Students with prior academic and work experience in the fields of business, public relations, advertising, and marketing, may find enrolling in this degree program to be beneficial for their career. The degree may also be suitable for communication professionals who are looking for career advancement and interested in assuming leadership roles within their organization.
A business communications master's degree may cover academic areas of:
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Business Foundation - Fundamentals of accounting, project management, finance, and marketing
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Leadership and Teamwork - Effective group communication
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Global Insights - Communication in a global market
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Professional Development - Business presentation strategies and strategic business writing
Career Outlook
Graduates of these master's degree programs may qualify for positions in advertising, marketing, and promotions management field. These professionals plan and execute promotion campaigns to generate interest in a service or product. Leadership and teamwork skills students have learned in school may help them work alongside sales agents, art directors, and financial staff members. The US Bureau of Labor Statistics (BLS) predicts a 12% job growth in the field from 2012 to 2022. The BLS also reported these professionals earned a yearly median salary of $115,750 in 2012. Graduates may further qualify for jobs in public relations or fundraising management. Public relations specialist companies may also hire business communications professionals along with sales management companies.
Learning effective business communication strategies may be more accessible for more students. Distance learning now enables students to enroll in graduate programs to help them become better at promoting a service or product for their company; and this may accomplished without having to set foot on campus. Accredited online business communication programs are popular among professionals who desire to advance and assume leadership positions in their companies.