An online business communications degree helps students gain practical skills needed to start or advance in their careers. With the degree, students could position themselves in a career related to marketing, human resources, advertising, or organizational training and development.
Program Objectives
A bachelor in business communications degree is a cross disciplinary degree program. It enables students to acquire an understanding of how to use relevant and emerging technology, and come up with a social media campaign. The program enables students to strengthen their working relationships by developing interpersonal and group communication skills. Students acquire knowledge and skills to improve clarity and effectiveness in their messages. In addition, they get the opportunity to apply creativity and innovative thinking skills to analyze real world problems. The degree also maximizes the ability of students to negotiate and influence others.
Coursework
A variety of courses are offered in a bachelor in business communications degree program. The coursework for the degree program may vary from one institute to another. However, there are some core courses that are a part of most degree programs. Students are likely to complete the following core courses in their degree:
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Introduction to Mass Communication
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Introduction to Management and Leadership
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Interpersonal Communication
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Business Law
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Dynamics of Group Communication
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Communicating Through Media and Technology
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Negotiation and Persuasion
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Principles of Public Relations
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Writing for the Digital Age
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Dynamics of Change
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Information Systems in Enterprise
Accreditation
It is important for students to do some homework on the accreditation for schools they have interest in attending. Accreditation plays an important role in the quality of education students receive and their job prospects. An accredited institute may not guarantee jobs, but it could help because it is a sign of public trust and professional quality. Accreditation offers assurance that the program will have continuous review and improvement in its quality, and that the program meets nationally accepted standards of education and is accountable for its activities.
Online Education
An online bachelor's degree in business communications program could be a great choice for working professionals and busy individuals who are unable to attend classes on a school campus. Online programs that are accredited by authentic agencies offer the same quality of education as that of campus based programs. Online programs allow students to learn at their own pace and according to their own study schedule. These types of programs provide online resources, so that students may research online libraries and access a variety of books. Cost efficiency is another advantage of online programs because students do not have to incur expenses related to textbooks, traveling, or dorm room accommodation.
Careers
Since communications is a broad field and has wide application options, a bachelor's degree in business communications could open up various opportunities for graduates. They could work in fields such as sales, customer service, management, human resources, training and development, labor relations, writing, and editing. Employers that hire business communications graduates include product and service organizations, hotels, retail stores, manufacturers, hospitals, and print and electronic media.