The field of advertising is on the rise nowadays as businesses try to maintain and expand their share of the market by investing heavily in advertising and promotions. Advertising is a great career for creative individuals, and enrolling in an online advertising degree program will help them to learn how to create interesting and eye catching campaigns to catch a customer's attention.
Online Advertising Degree Programs
Online advertising degree programs offer a number of advantages for students. They are convenient in the sense that they allow students to study according to their own schedule. These programs are beneficial for students who need to keep full-time jobs or have family responsibilities that would keep them from attending classes. Older students wanting to return to school may feel more comfortable in an online program because they would not have to attend classes with younger students.
At a minimum, students should seek to earn an associate's degree in advertising, but this may only lead to entry level positions. If an individual would like a promotion into a higher position, then earning a bachelor's degree would help. A bachelor's degree in advertising usually takes about four years to complete, based on a 120 credit hours program. However, duration could depend upon the program requirements or if a student is enrolled as a full-time or part-time student, but there are accelerated programs available that could shorten the program length.
A bachelor's degree is the minimum educational requirement for those aspiring to become advertising, promotions, or marketing managers. For advertising management positions, employers usually prefer a bachelor's degree in advertising or journalism. Students who want to pursue these career paths must have a sound knowledge of advertising concepts such as principles of advertising, advertising theory, media management, marketing management, and consumer behavior.
An online bachelor's degree is designed such that students get to take courses in core courses while studying related topics such as account planning, advertising research and sales, creative strategy, and retail advertising. These programs also cover specific courses such as branding, digital marketing, and e-commerce; but the availability of these courses may depend upon the degree level and specialization.
Many advertising degree programs often conclude with students compiling a portfolio of advertisements that they could later present to future employers as a sample of their creative techniques and abilities. Students hoping to enroll in a degree program should thoroughly research different accredited schools and see which offer them the best learning opportunities. Since hands-on industry experience is extremely important in the field of advertising, many online bachelor degree programs, like their campus based counterparts, find internship opportunities for their students. These internships help to contribute towards meeting credit hour requirements for the degree as well affording valuable industry experience.
Common Career Paths:
Graduates could find employment opportunities in advertising agencies and consulting firms. The specific jobs that this degree may help a graduate get include a copy writer, an advertising manager, and a creative director.