Do you ever dream of being behind the scenes at the world's greatest sports events such as the Olympics or the World Series? If yes, then a bachelor in sports and entertainment business degree could be right for you. A bachelor's degree in sports and entertainment business will introduce you to the fundamentals of event management and production, and build a strong foundation in media relations. You will also acquire various necessary skills for this field in this bachelor's degree program. These skills include organizational skills, communications skills, decision-making skills, analytical skills, creativity, interpersonal skills, critical thinking skills, and problem-solving skills.
How To Get into a Bachelor in Sports and Entertainment Business Degree Program
To gain admission into this program, you will have to fulfill the minimum general requirements set by the university you plan to attend. These include earning your high school diploma, providing high school transcripts, and forwarding your SAT test scores.
Curriculum and Coursework
The curriculum is designed in a way that students learn various perspectives of managing, planning, and promoting a sporting event. Students enrolled in this program also gain necessary sports industry knowledge in aspect of finance, law, media, and marketing. The coursework is generally considered challenging, and may vary from university to university. Typically, similar coursework includes the following core courses:
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Introduction to Sports and Entertainment Management
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Sports and Entertainment Marketing
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Entertainment and Sports Event Management
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Entertainment and Sports Finance and Business
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The Live Entertainment Industry
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Sports and the United States Law
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Sports Entertainment in the American Life
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Promoting Live Entertainment Events
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Advertising Techniques and Tools
Some universities or colleges may require students to complete an internship before the completing their bachelor's degree program in sports and entertainment business. This internship gives the students a real-life experience of the sports entertainment industry. Through this internship, students also learn how to apply sports entertainment theory learned in the classroom to real-world scenarios. Usually, bachelor's degree programs take four years to complete, but factors like academic progress or enrollment status could change a student's amount of time to complete the program.
Career Outlook
After you successfully complete your sports and entertainment business bachelor's degree program, you may be able to work in various capacities in the sports entertainment industry. Various job titles may include promotions manager, sports event promoter, or sports advertising manager. According to a report compiled by the United States Bureau of Labor Statistics (BLS), in May 2013, the annual mean wage of advertising, marketing, promotions, public relations, and sales managers was $100,870. Due to the high desirability of marketing, promotions, and advertising managers, especially in the sports entertainment industry, fresh graduates should expect to face a strong competition for jobs.